The end is in sight!

The end of the semester: Time for the exchange students to go home, for the others to start working, but more importantly, time to finish up our project!

We have worked on this project for hours and hours and tested a lot of so-called “shi**y prototypes”; a landing page, posters, social media channels, this blog, patches and so much more. And I believe we could say that we are proud of ourselves.

The Final Pitching event.

Yesterday, Sydney and Esmee presented the final pitch at the Final Pitching Event. All the teams did great, and it was amazing to watch how the other projects evolved over this semester. After chocolate cake took away a tip of the nerves, it was time for our team to take the stage. Together, we had decided that our pitch should be part of our campaign, which turned this pitch into our last shi**y prototype (at least, that is what we thought). And the pitch went well! So well, that we made it to the top 5! And this means, that we will be doing our pitch on the 23rd of May at New Factory Open! It also means that we can win 1400 euro, or, how we like to think, 482.75 beers at Mallashovi (I mean, we are students after all)! It also means, that clearly we took the right approach in this campaign. And, we have the chance to convince 350 people to sign up as an organ and tissue donor!

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The pitch will be posted on our Facebook channel!

We will be adapting the pitch a little bit for this event, but the concept will remain the same. Please watch our pitch, feel free to be critical and give us comments.18600937_1104913332946662_894869866_n (2)

What came as a surprise to us, is that five Remarkable Blog Awards were giving out. And what came as an even bigger surprise, we won a Remarkable Blog Award! Thank you all for your interest in our blog and the support with our project. A shout out to Regea, our project partner, Demola, and Ohad, our facilitator, for providing us with all the tools necessary to let us grow so much during the project. We are very thankful for this.

The project

The next couple of days, we will be working on creating example posters and videos, and we will be writing a toolkit for Regea. All of this will be displayed in a toolkit, which consists of advice for the company, but also prototypes. On the 24th, this will be presented to the company and hopefully licensed. So stay tuned!

 

 

#askllgl about Organ and Tissue Donation: Tomorrow is Q&A Day!

During our project we were asked a lot of questions on organ and tissue donation in Finland, e.g. how can I become an organ donor or where can I get the card. In collaboration with our project partner Regea we already worked out a catalogue of frequently asked questions and answers – but we are pretty sure there are some more!

This is why we call upon you to take part in our Q&A session tomorrow (Monday) from 11am to 2pm. By using the hashtag #askllgl you can put as many questions as you want to us on our twitter channel @LLGL17 and Facebook page Live Life, Give Life 2017.

Together with Regea we will answer everything you like to know on organ and tissue donation. Moreover, we will add your questions and our answers to our existing catalogue which we will publish after the Q&A Day here at our blog and our social media channels.

We are totally excited about the Q&A Day and looking forward to your questions tomorrow! 🙂

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Keep calm and continue testing!

What is the best way to identify the most suitable concept for a communications and marketing campaign? Just try something and see what happens. This is probably the easiest way to be able to know for a fact which is the best approach, what are the best channels and how the measures have to look like to fulfill our task – namely, to raise awareness on organ and tissue donation among young adults in Finland.

It’s testing time!

Since we have put the main emphasis of our later campaign on social media channels we are trying out different Facebook Ads on organ and tissue donation which are directed specifically to our target group. The one with the most clicks might show the best approach to get in touch with our target group. In addition, when users have clicked on the ad to get more information on the topic they also have the possibility to sign up for the organ donation card. The amount of registrations according to the respective Facebook Ad makes clear which approach also leads to taking action. So which Ad do you like the most?

Next to our social media activities we have also tested offline activities at university. Therefore, we used the Demola Testing Afternoon where all teams presented their projects at the Tampere University of Technology. At our booth students had the opportunity to get information about organ and tissue donation in Finland as well as the donation card itself and much more: After an hour we have started offering coffee and cookies to see whether this is an incentive to look into the matter of organ and tissue donation and – surprise, surprise, it worked! On top of that we have asked people to take part in our photo challenge on Instagram where they had to post a photo of themselves holding the organ donation card. But: We figured out that this has been a step to far since people first wanted to think about the topic seriously before posting a photo on social media. So for further events we know now: Offer coffee and cookies, answer questions and don’t ask too much from visitors.

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Also part of the project: Testing one’s patience

What do you learn when you have to create posters for the testing afternoon but don’t have any knowledge using Photoshop? You have to admit that it can be the greatest tool if you’re able to work with it but your biggest enemy if you’re a clueless novice. Designing the poster for our booth and for announcing the Instagram challenge has been one of the biggest challenges so far but here is what you learn: Even we have a love-hate-relationship to Photoshop now, you can do it if you want it! After hours of trial and error we have created these beautiful posters:

This just has been testing part 1. We are looking forward to tell you about our further testing experiences. To keep up-to-date also follow us on Facebook: https://www.facebook.com/Live-Life-Give-Life-2017-334445110290831/