The project so far – jams, tendons and Tinder dates


Starting with a Demola project is like a box of chocolate. A box wrapped in duct tape, that is. You know every piece is going to taste so good but it’s such a pain to get the box open.

That being said, I think we have finally found our way through the duct tape and getting started with that Demola chocolate. It has required multiple ”so, what was it again that we’re actually doing here” type of questions, countless meetings, brainstorming, Google documents and one visit to Regea’s laboratory in Kauppi. Although now that I think about, most of these have in fact been pralines too.

So far we have done quite a bit of research about organ donation campaigns and conducted a small survey to screen the current situation in our target group. I can’t wait to get started with the actual concept developing with this good base. We have weekly project team meetings at the New Factory (bonus points for the free coffee). That’s when we think of our strategy, throw in ideas and share information we’ve found. Quite often our facilitator Ohad joins in and brings along his brilliant ideas and the voice of experience.

Sari from Regea telling us more about different transplant processes.

Every second week we meet with Regea’s representants Sari, Tiia and Jukka to discuss where we are going and what we plan to do next. They are very passionate about the importance of organ donations and it’s highly motivating to work with them on the topic.

A few weeks ago we met exceptionally at Regea in Kauppi for a playbook meeting. There we focused on the core ideas of the project by using the business model canvas. The most interesting part of the visit happened after official meeting though, when Sari showed us their laboratory and told about the hands-on work in Regea. We learnt for example that the achilles tendon can be used as a tendon transplant anywhere in the body and that cornea can be donated by up to 83-year old. You certainly learn new things in a Demola project.

Besides these project meetings and the work we do at home, there are also workshops and jams organized by Demola. These events don’t only help with figuring out how to approach the projects in general, but they also provide for inspiration that lasts for days. For example in the last jam event we did some sh*tty prototyping and learnt that innovating is kind of like Tinder – you might be dating some really nice guy but don’t stop looking for alternative options.

So, that’s a glimpse of what we have been doing the past month. Things are starting to get serious soon as we get to test some ideas in action. Stay tuned!

Rule IX – the most important thing to remember at the New Factory.

Organ donation – who, what, why?

Living and giving life sounds heartwarming but what is this all really about?

The point of our project is to come up with new ideas on how to raise awareness of organ and tissue donation. We’re working together with the Finnish tissue bank and cell center Regea. We have a lot of brainstorming, demo developing and testing ahead of us but before we get there, let’s take a look at organ donations.


Who can be a donor?

Everyone can sign up to be a potential donor. According to the law, organs and tissues of a deceased person may be removed and donated if he/she hasn’t opposed before death. Doctors estimate whether the person is suitable to be a donor, and there is no set age limit for the donation. Some tissues and for example kidney can be donated alive too.

Why should I sign up to be a donor if it is automatic anyway?

Even though everyone can be a donor, doctors still have to make sure that the deceased hasn’t refused donating. Therefore the law hasn’t in fact improved the organ donation situation.

Stating your will explicitly makes the situation much easier for the family and fastens the donation process crucially. That’s why it is very important to make your consent clear.

What will be donated?

There are two types of donations. Organs like kidney, liver, heart, lungs, pancreas and small intestine usually come from braindead people. In general every organ donor can also donate tissues. Tissue donations include eg. cornea, bones, tendons and cartilage, and donors can be deceased or in some cases alive – for example bone tissue can be donated during a hip surgery.

What about the receivers?

Organ donations save lives. Receivers suffer from serious heart, kidney, liver, lung or intestine diseases, where organ transfer is the best and sometimes the only possible treatment. There were 399 organ transfers conducted last year, and in general more than 90 percent of organ transfers are successful.

Tissue transplants are used to treat diseases and injuries. These cases aren’t usually life-threatening, but tissue transfer speeds up the recovery process and improves the quality of life. For example a cornea transplant can restore receiver’s eyesight and heart valves are used to cure different kinds of valvular heart diseases.

There is a continuous shortage on organs, and every year 5-10 percent of the people waiting for a transplant die because a suitable organ wasn’t received in time.

So, what should I do?

You can save lives by signing the organ donation card, downloading the organ donation mobile app or even just saying your consent out loud to your family. It’s that simple.


Our driving force in Live Life, Give Life project is to make a change that matters. Join us on the road by spreading the word, commenting and throwing in ideas here or just following our project. And most importantly, sign the card and let your closest ones know!