What a ride it has been. Soon the Demola Project has lasted already three months but what have we been doing and achieving? Read and find out!
Interesting and inspiring events!
After the first Jam we have had another Jam event, a HealthHub and even a Mid-Pitch. The time truly is flying when you are putting your hard work into something valuable.
The second Jam was all about user experience, finding the right kind of meters for the right targets and creating value to your innovation. In addition we each participated in our own little workshops, where we discussed our project with other Demola Spring attendees. Getting a chance to brainstorm also with people outside of your project is incredibly valuable. You are getting opinions and ideas from people that might have totally different kind of view point to our project. Therefore, we would say that the second Jam gave us a lot of new ideas to discuss as a team.
We also had a chance to learn a lot about Demola Spring’s other health tech projects as we participated in the Demola HealthHub. Additionally we had a chance the make interesting discussions together with the experts on this field and even give a pitch about our project for the very first time. Yaiks!
Where are we now?
Brainstorming and more brainstorming. We needed to figure out what were our three focus points to truly affecting the way young adults are seeing organ and tissue donations. Nowadays world is circling around digitalization, lifelong learning and new communication channels. We needed take these account in reaching young adults. Finally we decided to focus on creating a new web page for campaigning, developing social media marketing channels and creating offline marketing possibilities.
So if the answer for reaching the young adults is more marketing and visibility, what actual is the right way to be marketing? Should it be an emotional approach, should it be a statistical one or should it be a fun way? This is the main thing we are trying to figure out at the moment. Lucky for us we were happy enough to gain a new member with very needed skills in designing. Therefore, at the moment we are designing different kind of posters with different approaches.
In addition, we have been designing a possible campaign model, contacting student organizations, creating the new web page and creating new social media sites. So it has been busy, and we still have a full month left to really change the way people are talking and thinking about organ and tissue donations. Therefore, we are still continuing on the road to saving more lives.
So all in all, it truly has been an adventure so far but we have not still reached our destination. There is a lot of work to be done but we are confident that we will more than succeed!